Bollywood power couple Deepika Padukone and Ranveer Singh recently appeared together in a tourism advertisement for “Visit Abu Dhabi,” showcasing the cultural beauty and serenity of the UAE capital. While the ad received admiration from many fans, it also sparked controversy online—particularly over Deepika’s appearance in a hijab and abaya.
The ad, shared by Deepika on Instagram with the caption “Mera Sukoon” (My Peace), features the couple exploring iconic locations in Abu Dhabi, including the Sheikh Zayed Grand Mosque. Deepika is seen in two outfits: a casual jeans-and-white-tee look and a traditional abaya with hijab, reflecting the local customs and cultural respect. Ranveer Singh complements the theme with a long beard, adding to the visual narrative of cultural immersion.
However, the ad drew criticism from some social media users who accused Deepika of disregarding Hindu traditions while embracing Arab culture. Comments ranged from calling her “hypocritical” to questioning why Indian heritage sites aren’t promoted with similar enthusiasm. Some even posted religious slogans in protest.
In response, Deepika’s fans defended her, pointing out that she dresses respectfully when visiting Indian temples and was simply honoring the cultural norms of Abu Dhabi. One user clarified that wearing an abaya is mandatory inside the Sheikh Zayed Mosque, citing similar instances where international celebrities like Rihanna adhered to the same dress code during their visits.
As the brand ambassador for Abu Dhabi, Deepika’s portrayal aimed to highlight the city’s tranquility and rich heritage. While the ad continues to receive both praise and backlash, it has undeniably sparked a broader conversation about cultural representation, religious sensitivity, and the role of celebrities in global tourism campaigns.